1. Introduction to Marketing

   MODULE ONE: Branding Core concepts include brand communications and repositioning, marketing strategy, brand positioning, and customer decision-making.

MODULE TWO: Customer Centricity Core concepts include establishing competitive advantage through customer centricity, the vocabulary of customer centricity and customer relationship management (CRM).

MODULE THREE: Go to Market Strategies Core concepts include omni-channel strategy and online-offline interaction, social targeting, social advertising and persuasion.

1. Introduction to Financial Accounting

   Key topics include:

Introduction and Balance Sheet Accrual Accounting and the Income Statement Cash flows and Working capital assets How to read an Annual Report and Final Exam

1. Introduction to Operations Management

   Key topics include: Process analysis Productivity Responsiveness Quality and Product variety

2. Introduction to Corporate Finance

   Key concepts include: Calculating present values Valuation of bonds and stocks Net Present Value Measuring risk Capital budgeting Capital asset pricing models